Top Ways to Outsmart the Instagram Algorithm in 2018

If you have been using Instagram automation recently, you must have noticed that you might not be receiving as many likes as you ought to. This must be because the Instagram algorithm has been adjusted and it affected the way the tool delivered the results.

But there is a way to beat the algorithm, only if you combine these few practices with your automation efforts.

    1. Invest in Quality

Quality still reigns supreme on Instagram in 2018. The bulk of the app’s content is made of visual media, which makes sense for you to go for only high quality content. The images you use need to be eye catching and ideal for storytelling.

You can now take advantage of Instagram videos, which are set on auto play. Using these videos gives you the chance to grab the attention of those people who are checking out your feed.

    1. Use Stories

Another way to make your engagement look genuine and stay active is to use Instagram stories. These offer a wide variety of engagement opportunities. You can even incorporate the poll feature so that you build your engagement further. The more engagement you have, the better the account seems to the algorithm.

    1. Run a Contest

One of the best ways to increase engagement is via contests that you run on regular basis. Remember that consumers love free items and will flock to your page to take part in any contest you run. This boosts the engagement levels. The frequency can be anything you think of, but the rewards are usually an increase in engagement and better brand awareness.

    1. Don’t Forget to Post Engaging Captions

Captions represent a way to post a call to action, ask questions or start a conversation with your audience. Don’t stop at the question stage – take it a notch higher and reply to the comments so that the users continue engaging with you.

This is where the automation tool comes in. You can use an auto liker or auto responder tool to make sure you keep the users engaged for long.

    1. Keep Along With the Trends

Whether you are making holiday posts or you are coming up with the perfect hashtags, you need to make sure that they are timely. Make sure you go along with the trends and make sure you get trends that are applicable to your brand.

You need to take time and research on the top trends that are on social media currently and make sure you follow them to the latter. The trends vary depending on the part of the market that you are targeting. If you seek to market to fashionistas, then you need to make sure that you follow the trends that are currently on the market.

Make sure the hashtags that you use are relevant to the niche that you are marketing in. Work with both general and specific hashtags, and don’t forget to go for location tags as well.

Know Active Hours

Whatever you do and however you post, make sure you understand the active hours when the audience is online. Doing this enhances the experience of the audience and helps you get maximum engagement on your posts.

Use Automation the Right Way

Once you have these in place, you need to incorporate automation so that you hold everything together. Automation makes it possible for you to enjoy advanced engagement levels without a lot of efforts. Check out the top IG automation software this year so that you stay on top of your game.

The Bottom-line

To beat the Instagram algorithm, you need to put in motion various strategies. Keep in mind that automation works better when you are prepared.